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Why am I taking Social Media Marketing Class?

Question A : Explains why you are taking this class.

I will graduate this year and my business school in France offers a digital business/marketing master. I will choose this one. I discovered recently that the business strategy of the social media, especially the data part and the targeted advertising. I'm really curious about it. I also think that social media are nowadays more important than TV for the 18-24 years old people. I think it is a very valuable skill to work in an SME or startup because is it a cheap way to reach a specific targeted audience.

Question B: Discusses what you hope to get out of it?

I would like to learn how to run an efficient advertising campaign on any social media, and how to manage a professional page, included the customer service part and also analyze how the prospect/followers respond to my future actions. To budget efficiently the amount of money needed for social media marketing. I would like to establish a strategic marketing plan for social media.

Question C: How you plan to apply what you learn in this class.

I will find an internship in this field this summer. I also apply this to my own social media account to practice.

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