Tom Assous UCR

Q1: Discuss why it is important to market yourself? Job hunting is filling your future employer needs. Looking for a job is basically selling yourself to your potential employers. Like any customers your future employer has needs. It needs for hard skills (technical skills), soft skills (ability to present something, to lead a team...). But you also need to fit with the culture of the company. To sell get a job, you have to consider yourself as a BtoB service individual entrepreneur, and like any entrepreneur, you have to do marketing in order to sell your service. Knowing yourself is the key. The marketing 101 is of course to know your strenghts and weaknesses. Like any good marketer, you have to perform a SWOT analysis on yourself. Knowing what's your strengths will help you target the right employers while finding out what are your weaknesses will help you improve yourself. Know your future employers. Study the companies you are dreaming to work with. What ar...

Question A : Explains why you are taking this class. I will graduate this year and my business school in France offers a digital business/marketing master. I will choose this one. I discovered recently that the business strategy of the social media, especially the data part and the targeted advertising. I'm really curious about it. I also think that social media are nowadays more important than TV for the 18-24 years old people. I think it is a very valuable skill to work in an SME or startup because is it a cheap way to reach a specific targeted audience. Question B: Discusses what you hope to get out of it? I would like to learn how to run an efficient advertising campaign on any social media, and how to manage a professional page, included the customer service part and also analyze how the prospect/followers respond to my future actions. To budget efficiently the amount of money needed for social media marketing. I would like to establish a strategic marketing plan for soc...